Blazers Brand System

Brand Guide

Download official Blazers brand marks, logos, and working files for approved partner, media, sponsor, vendor, and community use. This guide includes the Oakland Blazers alternate identity and the Oaksterdam Blazers one-night identity for Grateful Dead Night on July 31.

Alternate Identity

Oakland Blazers

The Oakland Blazers are the Ballers’ alternate identity. Use this name and identity when referring to the broader Blazers brand, merchandise, visual system, or alt-identity program.

• Use Oakland Blazers for the alternate identity.
• Use Blazers on second reference when context is clear.
• Do not use Oaksterdam Blazers as the general alt-identity name.

One-Night Identity

Oaksterdam Blazers

The Oaksterdam Blazers identity is for July 31, when the team plays as the Oaksterdam Blazers for Grateful Dead Night. Use this name only for event-specific creative, promotion, media, and partner materials tied to that game.

• Use Oaksterdam Blazers for Grateful Dead Night on July 31.
• Use it for game-specific promotions and event materials.
• Do not use Oaksterdam Blazers for general Blazers or season-long materials.

Oakland Blazers

Alternate identity language

• Use Oakland Blazers on first reference.
• Use Blazers on second reference or when space is limited.
• Use this identity for general Blazers materials, merchandise, and alt-identity references.

Oaksterdam Blazers

One-night identity language

• Use Oaksterdam Blazers for Grateful Dead Night on July 31.
• Use it for game-specific promotions, partner materials, media, and event creative.
• Use Oaksterdam only when the July 31 context is clear.

Do

Use the marks clearly

• Use the official files provided on this page.
• Keep enough clear space around each mark so it can breathe.
• Use marks on clean, high-contrast backgrounds.
• Use the correct identity name for the correct context.
• Use the full asset package when vendors need production-ready files.

Do Not

Do not alter the brand

• Do not stretch, skew, rotate, or distort the marks.
• Do not change the colors or add new colors.
• Do not add shadows, outlines, gradients, filters, or effects.
• Do not recreate or redraw the marks from scratch.

The "O" Mark

Best for icons, avatars, small placements, social graphics, and secondary Oakland Blazers branding.

"O" on Leaf Mark

Best for expressive Oakland Blazers placements, merchandise, campaign graphics, and feature artwork.

Blazers Script Wordmark

Best for Oakland Blazers headers, partner materials, merchandise, and general alt-identity placements.

Oaksterdam Wordmark

Best for July 31 event creative, campaign headers, partner graphics, and Grateful Dead Night promotions.

The "O" Mark

Best for icons, avatars, small placements, social graphics, and secondary Oaksterdam Blazers branding.

Blazers Script Wordmark

Best for Oaksterdam Blazers supporting placements when the Blazers name needs to stay visible.

Blazers Brand Assets

Complete package with available Blazers marks, logos, and working files for approved creative use.

Oakland Blazers Illustrator File

Editable Adobe Illustrator file for production, print, and design work.